The Kinohimitsu Wellness Philosophy

With the whirlwind of endless roles, battling information overload, and navigating an 'always-on' culture, our pursuit of wellness often feels lost. Kinohimitsu’s mantra, 'Freedom to live,' keeps us grounded. It's a purposeful embrace of life's richness without compromise. Our commitment drives innovation, delivering not just drinks but experiences that empower us to thrive — unrestricted and vibrant.

In our quest for wellness, we turned to ancient wisdom — Qing, Tiao, and Bu. These timeless principles echo liberation from life's chaos, offering an easy path to cleanse, harmonizes, and rejuvenate.

Rooted in centuries-old wisdom, these guiding principles adapt seamlessly to our fast-paced lives. Infusing these timeless philosophies into delightful formulas bridges nature, science, and tradition, providing an effortless pathway for our 'Freedom to live' effortlessly.

Kinohimitsu's modern fusion of ancient wisdom with contemporary wellness embraces the essence of Qing, Tiao, and Bu. Beyond mere practices, these principles offer a holistic roadmap to well-being, recognising the body's intricate connections with nature. This philosophy isn't just a regimen but an integration of ancient wisdom, modern science and everyday rituals towards true wellness. 

Discover Kinohimitsu’s all-time
best sellers

Welcome to Kinohimitsu's 25-year legacy of wellness champions—the ultimate lineup of fan-favorite essentials that have been rocking the wellness world. Think skin-pampering collagen formulas, energising detox blends, and powerhouse health essentials—each a game-changer in your pursuit of living your best life. From trusted classics to trendsetting innovations, these best sellers are edible secrets that celebrate your best self, every day.